Jewellery as bold, timeless and unique as you are.
About Us
At Gold Folk our mission is to bridge the gap between unique, vintage inspired designs & waterproof, tarnish free & hypoallergenic materials.
Frustrated with the lack of variety when it came to the tarnish free jewellery market, founder, Shaherazad, began Gold Folk as a passion project, creating pieces she would like to wear.
"I never saw my personal style reflected in the tarnish free jewellery market, I'm not much of a dainty and minimal girl and all the jewellery brands that do speak to my taste manufacture with brass, which I'm allergic to. Gold Folk was created to feed my own appetite for truly special, timeless, vintage inspired jewellery that could go through the ebbs and flows of life with me, without having to worry about an allergic reaction and a long list of care instructions for a piece I paid a couple hundred pounds for. I figured, surely I can't be the only one with a similar taste on the hunt for the same thing, so I created Gold Folk to cater to a like minded community."
As we walk into 2026, thanks to your support, we are now a full time run independent brand.
Based in London, UK.
Our Process
Our designs begin with a handmade prototype and a number of our styles remain handmade to order from our London studio. As designs gain popularity, we outsource our manufacturing to keep up with demand.
We currently partner with 2 manufacturers who remain committed to sustainability throughout the manufacturing process, responsibly sourcing minerals and steel from reputable suppliers commited to ethical sourcing and safe work practices.
Our Materials
Our core collection (Necklaces, Hoop Earrings & Bracelets) are 100% created with 14k - 18k gold plated stainless steel to ensure they are waterproof, tarnish free & hypoallergenic.
As of 2026 we have introduced PVD gold plating (10 x stronger than standard gold plating) on a number of products.
Our 'Huggie' earrings are the only collection that are created with a different material, 925 Sterling Silver.
Each product listing will state what materials were used in the item description.
To learn how to best care for your Gold Folk Items, please visit our Materials & Care page.